Celebrating 100 years of Leica Photography.
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Role
Art Director
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Direction
Jones+Tino
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Recognition:
Gunn Report 2015
2nd Most Awarded in the World
Cannes Lions
Grand Prix
2 Gold
3 Silver Lions
D&AD
Graphite / Wood Pencil
One Show
2 Gold
2 Silver Pencils
3 Merits
Clio Awards
2 Gold / Silver / Bronze
London Awards
Gold / Silver / 2 Bronzes
Fiap
Grand Prix
6 Gold
El Ojo de Iberoamerica
2 Grand Prix / 6 Gold
AdAGE AWARDS REPORT 2015
4th most awarded campaign
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2014
The legend of Nanã tells that Oxalá, in charge of creating the world, tried several ways to mold a being.
Nanã, the oldest of the Yabás, lady of creation, came to his aid and from the bottom of the lake where she lived, Nanã withdrew the clay for Oxalá to mold a being, and with the breath from Olorum the being walked. - Vanessa Ferreira
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Concept:
Bruno Oppido
Douglas Reis
Roma Joana
Vanessa Ferreira
Graphic Design&Editorial:
Bruno Oppido
Clay:
Douglas Reis
Graphic Producer:
Jomar Farias
Giuliano Misseroni
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2022
Vans and Cult BMX are two brands embedded in the BMX culture. Plant was invited to create the visual identity for their new collaboration.
'Never Fade' was the collection's concept. And for better representing it, we developed visuals for the "fading" effect. We explored low-fi digital techniques, resembling the punk/zine universe – with an eerie touch. Transforming the photo essay into a visual fight against fading. The BMX riders resist the fading. Through lifestyle. Through performance. And, of course, through the product collection.
We aimed for a strong visual impact. But keeping the brand's aura. So we developed the new Franklin Gothic BMX. An update to the official Vans typeface: Franklin Gothic. This made the visual identity even more unique.
Mostly populating the digital realm, the identity was also transformed into printed matter. Of course, nothing could fit better this aesthetics than a zine. And each page of it can become a poster for the BMX community.
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Role: Designer / Creative Director PLANT
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PLANT Design Team:
Bruno Oppido, João Linneu, Will Cega
Client: Vans (VF Corporation)
Creative Director (Vans): Bruno Luglio
New Typography: Franklin Gothic BMX
Photography: Jeff Zielinski
Vans Pros: Dakota Roche, Sean Ricany, Jason Watts,
Corey Walsh, Jaume Sintes, Max Vu,
Richard Hernandez, Chase Dehart, Brandon Begin
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2021
MODERNISTA. PRODUTORA BRASILEIRA.
The visual identity of the Modernista production company is a tribute to Brazilian popular culture.
PLANT has developed a visual language that reflects the unique Brazilian version of Modernism. Drawing inspiration from music, architecture, cinema, design, and especially from iconic products that have become symbols of Brazilian popular culture, such as Bala Chita, Guarani, Piraquê and ChicaBon — products that are part of the essence of Brazilian culture and now form an integral part of the Modernista identity.
This fusion has resulted in a unique brand that expresses Modernista's deep connection to the national DNA. Gilberto Gil once said that his music was a blend of Beatles and the Afro-Brazilian instrument berimbau. And that's how the new Modernista brand is: less Bauhaus, more Bala Chita.
PLANT Team:
Bruno Oppido
Duda Camargo
João Linneu
Paula Obata
Photography:
Jorge Lepesteur
Motion:
Vinicius Kos
Website:
Programatorio
Directors:
Nicole Fischer
Gonzo Llorente
Andre Ignacio
Caique Nascimento
Chico Gomes
Alexandre Lucas
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Article:
It's Nice That
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2022
TheDropStore - Products in a World of Water Crisis
During the UN Water Conference 2023, advertising agency Publicis Groupe Benelux created a range of conceptual products that envision what consumption could look like in a world with less water.
The products are now available on the webshop, The Drop Store, offering consumers a glimpse of how a water crisis can affect their daily lives.
Commissioned by Publicis to show consumers what life might be like in a water-scarce future, PLANT developed the visual identity and packaging for The Drop Store brand.
PLANT explored the concepts of over-transparency and over-information for the products developed by Publicis.
The ultra-informative packaging provides all the information people should know about the water crisis. While drought, flooding, and scarcity of clean drinking water may seem like a distant problem for some, for 3.6 billion people, it is a daily reality. Although many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. If left unaddressed, the water crisis will drastically change access to essential products, their form, availability, prices, and even composition.
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Brand Identity & Packaging Design: PLANT
Creative idea: Publicis Groupe Benelux
3D Modeling: Leandro Beltran
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Recognition:
D&AD
Art Direction - Shortlist
Impact/Design - Shortlist
Clio Awards
Design - Grand Clio (Grand Prix)
Design - Gold
Euro Best
Design - Grand Prix
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Article:
Design Everywhere
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2023
Kia introduces its new brand positioning: Movement that inspires. The concept behind it is that whatever Kia does, every consumer touchpoint, and every product it creates is there to inspire you.
The graphic system celebrates the new logo by taking inspiration from it, by using parts of the logo to turn them into graphical motifs. These motifs combined allow us to create an easy to use, and modular system which stays recognizable throughout every format.
Along with the graphic system, Kia changed their colors to Midnight Black and Polar White as primary colors. Afternoon Yellow, Forest Green, City Grey as secondary colors, and Kia Live Red as a spot color.
To inspire Kia’s audience further we collaborated with artists and neuroscientists to create ideas that are scientifically proven to inspire people. Including a digital OOH campaign inspired by movements in nature, as well as a new sound logo and brand music that help to increase the minds state of focus.
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Role:
Designer / Head of Art
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Design Logo:
Luc Donckerwolke-Blackspace
Graphic System/Look&Feel:
Kevin Hipke, Anna Berlin
Creative Team:
Gabriel Mattar, Ricardo Wolff, Teco De Luccia, Jack Christensen, João Linneu, Ana Conrado, Nicolas Holz, Giovanna Pereira
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Photography:
Emir Haveric
Digital Installations:
Marshmallow Laser Feast
Audio/Instrument:
DaHouse & Arthur Joly
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Recognition:
D&AD
Branding - Shortlist
ADC Global
Product Design (Instrument) - Silver Cube
Product Design (Instrument) - Bronze Cube
Brand Design - Bronze Cube
Cannes Lions
Outdoor - Shortlist
One Show
Branding - Merit
Data Visualization - Merit
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2021
SUPPORT YOUR LOCAL SCENE
Coala Festival, the world’s largest celebration of Brazilian music, has linked up with UMBRO in celebration of the festival’s 10th anniversary.
The collaboration features two “Coala Music x Umbro” home (white) and away (black) jerseys with personalized prints that highlight the sound waves of the songs by Coala Music artists.
On the front, the Umbro’s heritage diamond logo stands out alongside the festival name. On the back, the number 10 and graphic elements refer to the buttons on streaming players, connecting the audience to the sound of Coala Music.
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Concept: Coala Lab
Creative Direction: Christiano Pix
Design Direction: PLANT x Coala Lab
Design team: Bruno Oppido, Luiz Almeida
Production Company: kaus.film
Direction: Stteve Bruno
Motion Graphics: Kaue Akimoto
3D: Zebra Studio
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Articles:
Hypebeast
Soccerbible
To release the new Leica M-Monochrom, the world's first B&W digital camera, we decided to remind people that some of the greatest photographers in history have used a Leica.
Every Leica has a soul. And now everyone can photograph with a camera that is a reincarnation of those classic ones from the past.
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Role:
Art Director / Designer
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Direction: Vellas
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Recognition:
Cannes Lions
2 Gold
3 Silver
2 Bronze
D&AD
2 Yellow Pencil
One Show
Gold / Silver Pencils / 2 Merits
Art Directors Club NY
Gold / Silver / Merit
Clio Awards
2 Gold / Bronze
London Awards
2 Gold / Silver / Bronze
Fiap
5 Gold / Silver
El Ojo de Iberoamerica
Grand Prix / 4 Gold / Silver
Gunn Report 2013
4th Most Awarded in the World
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2012
(RE)BOOT. CHANGE THE GAME.
Harnessing the power of sports to drive change, (re)boot was born to eliminate waste in the sports industry and keep gear in play for longer, repurposing used materials from professional clubs.
Born through deconstruction and reconstruction, (re)boot’s visual identity is a reflection of a unique approach to sustainability. Through the art of deconstruction and reconstruction, new life is breathed into the worn sports equipment, turning discarded gear into statement pieces with visually captivating forms and textures.
The logo and name simbolize the transformative power of rebooting, reinventing and reimagining.
Every visual element presented embodies a commitment to sustainability and innovation, inviting others to see the potential on repurposing.
Mascot:(re)boot is working with artist @freehandprofit for the next chapter of partnership to develop Inter Miami’s first mascot made entirely of repurposed club materials.
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Instagram: @reboot.futbol
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Creative Agency: AKQA Bloom
Design Studio: PLANT
3D: Zebra 3dStudio
Photography: Gabriel Bianchini & CURA STUDIO
Mascot: FreeHand Profit
Jersey: Justin Mensinger
Motion & LauchFilm: Cego.Video
“In the depths of every river, lives the soul of the nature.” (Indigenous Tribe: Paitê Suruí Tale)
When a tree is cut down. Five trees die. It dries the soil. And dries the river. 40% of logging in the Amazon is illegal. An area equivalent to Denmark had irregular logging in just one year. 25% within indigenous lands.
We created Amazon Desert Rally and built an entirely made-up visual world to deepen the storytelling.
The entire process was meticulously designed and thought to look like a real race. Teams, symbols, signs, uniforms, car personalization, flags using certified wood.
For the visual identity, we mixed the simple language of woodcuts, using only certified wood, with more sophisticated design communication that sends the message directly is what creates the most interesting graphic effect for the project. When we print in woodcuts, in addition to the image itself, the matrix, as it is made of wood, carries the texture of the grain of the tree in it, an effect that we cannot control as it is something natural on the surface of the material.
THIS RALLY IS NOT REAL. BUT THE DRY RIVERS ARE.
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Role:
Designer
Creative Team:
Sergio Gordilho, Nicholas Bergantin, Pedro Galdi, Pedro Rosas, Gustavo Stevanato, Guilherme Portugal, Renan Molin, Bruno Bacci, Zé Luis Schmitz
Production Team:
Juliana Leite, Thays Miranda, Lica de Souza, Theo Etlin, Giovanna Lima, Laís Cattena, José Henrique, Raquel Martins, Victoria Cantoni, Valentina De Luca, Marina Rabello
Illustration:
Andre Maciel - Black Madre
Woodcut:
Black Madre & Atelier Piratininga
Typography:
Eliott Grunewald
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2024
The Holocaust didn’t start in Auschwitz or Bergen-Belsen. It started with intolerance, was followed by acts of exclusion, discrimination and persecution - culminating in the murder of millions.
Unfortunately, manifestations of antisemitism and other forms of discrimination are still impacting lives – for Jews and countless people regardless of background, ethnicity, religion, culture, gender etc.
The Anne Frank House believes that education is a powerful tool to counter prejudice and discrimination.
The project "The Bookcase for Tolerance" aims to achieve that by sharing Anne Frank’s story and modern-day, authentic, personal stories and struggles. Though it’s crucial that we never draw direct comparisons between Anne’s and our protagonists’ stories.
Our goal is to use the power of personal testimonials to educate people, in order to influence their attitude and their behaviour towards those considered to be ‘different’ - so we can all live in a more tolerant world.
A world without discrimination.
www.thebookcasefortolerance.com
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Role:
Designer / Head of Art
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Innocean Creative Team:
Gabriel Mattar, Ricardo Wolff, Reinier Gorissen, Marlon von Franquemont, Andrés Andrade, Gonçalo Martinho, Leon Celay, Antonio Neto, Javier Granados, Juan Kebork, Quynh Tran Khanh, Hajra Tariq
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App Development: Media.Monks
Music Composition: Massive Music Berlin
Director Documentaries: Ted Alkemade
DOP Documentaries: Bob Alkemade
Illustrations Documentaries: Rik Nieuwdorp
Director Teaser Film: Johan Kramer
DOP Teaser Film: Wouter Westendorp
VO Artist Teaser Film: Elliot Page
Photography Folders: Sven Shrader
Stills: Yvette De Witt
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Recognition:
D&AD
Entertainment - Yellow Pencil
Graphic Design - Wood Pencil
Experimental - Wood Pencil
Digital Design - Wood Pencil
Digital - Shortlist
ADC Global
Interactive VR -Silver Cube
Design for Good - Silver Cube
Experimental Design - Bronze Cube
UX Design - Bronze Cube
Cannes Lions
Digital Craft - Bronze Lion / Shortlist
Brand Experience - Shortlist
Design -Shortlist
Mobile VR - Shortlist
One Show
Online Films - Merit
Interactive - Merit
Digital Design - Merit
Webby Awards
People Voice Winner 2022
Best Use of Augmented Reality 2022
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2021
There’s no doubt that Berlin is home to the weirdest stories. So, it’s safe to say that: In Berlin, only animation beats reality.
For the Festival of Animation Berlin, we brought to life some of Berlin’s craziest true stories.
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Role:
Designer / Head of Art
Creative team:
Gabriel Mattar, Ricardo Wolff, Ana Conrado, Nicolas Holz, Giovanna Pereira
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Illustration:
Inga Ziemele, Egle Zvirblyte, Joe Taylor, Juan Molinet, Fabio Benê, Robin Davey, Teco De Luccia, Rik Nieuwdorp
Animation:
Dyrdee Media, Carlos Suárez
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Recognition:
ADC Germany - Gold
ADC Global - Merit
D&AD - Shortlist
One Show Design - 3 Merits
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2020
Recreating the sounds of some of the world’s most iconic photographs.
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Role:
Art Director / Designer
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Recognition:
Cannes Lions
Gold / 2 Silver / 2 Bronze
D&AD:
2 Wood Pencils
One Show
Gold / Bronze / 3 Merits
Clio Awards
Grand Clio / Gold / Bronze
London Awards
Gold
Fiap
Gold
El Ojo de Iberoamerica
2 Grand Prix / 6 Gold
Gunn Report 2015
47th Most Awarded All Gunns Blazing Campaign
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2014
Gentle Cowboys is a new creative collective based in New York City, Los Angeles and São Paulo.
They came to us with ideas, but needed help discovering their image. To create a visual identity that matched their play on the cowboy archetype, we gave a hype twist to these creative outlaws.
Not so serious, these are cowboys with a big heart.
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PLANT Design Team:
Bruno Oppido
João Linneu
Will Cega
3D Belt: Mauro Olivas
Photography: Lucas Tristão
Typography: Will Cega
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2022
New album launch campaign/identity for Costa Gold and @somlivre @sonymusic
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PLANT Design Team:
Bruno Oppido
Will Cega
GENTLE COWBOYS Team:
Lucas Tristão
Thereza Helena
Rodrigo D’Angelo
3D and Animation:
Daniel Alves
@pinkliquidgold
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2022
Once upon a time, there was a little girl who loved playing ball. But she was a girl, so people would only give her dolls.
They gave her one, two, three... so many dolls that she even lost track of how many. Then she had a crazy idea for a tactical move: she would tear off the dolls' heads and use them as balls. That was how she learnt how to make keepie-uppies, dribbles, volleys and goals and little by little turned herself into Andressa Alves, the Brazilian National Team forward striker.
Now Andressa helps to rethink what constitutes a "girls’ toy” and becomes a character, as the doll she never had.
It may seem crazy to want to change the future of women's football.
But believe it: it's only crazy until you do it.
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Role:
Creative Director / Designer
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Direction:
The Fridman Sisters
Illustration:
Elisa Sassi
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Recognition:
D&AD
Graphite Pencil
One Show
Silver Pencil / 2 Merits
Ciclope Festival
Silver / Bronze
El Ojo de Iberoamerica
Gold / Silver
CCSP (São Paulo Creative Club)
Black Star / 2 Gold / 3 Silver Stars
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2019
In 2019, Brazil celebrated the 100th anniversary of their first Copa América win. To commemorate the moment, and to help launch a new apparel collection for the Brazilian national team, we took a new approach to trading cards.
The campaign, titled “O Team Brasileiro” brought back to life the concept of “the Brazilian Team,” as the national team was called back in 1919. The new yet retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
All graphic elements—the illustrations, typography, icons, and numbers—were also handmade and produced through a process of chalcography that imprinted the images on metal. The campaign also featured visual merchandising at a variety of local Nike stores. Additionally, fans were able to access the cards and the full stories behind them on a Nike website.
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Role:
Creative Director / Head of Art
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Creative Team:
Leone Damião, Adriano Sato
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Illustration:
Black Madre Atelier
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2019
Rebranding Wieden+Kennedy São Paulo, we wanted to create a playful and versatile system. Looking into the city streets and visual language, we found inspiration in its most iconic and representative symbol: the sidewalks. Its pattern is an icon of the city and also represents the map of the state.
By breaking it in three elements, we were able to establish a system that allows the visual identity to assume different shapes, thus becoming a live element rather than a static one. Being alive, it is free to become a playful and versatile identity.
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Role:
Head of Art / Creative Director
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Art Directors/Designers:
Eduardo Tallia, Fabio Cristo
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Recognition:
Cannes Lions: Design - Shortlist
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2017
Beer, sex, and intelligent consumption: the perfect love triangle.
Everything surrounding the Skol beer universe involves breaking down paradigms, including how it takes on responsible drinking. To get the public’s attention and start a conversation on responsible drinking, Wieden+Kennedy São Paulo took to social media.
The task was to convince young people to drink responsibly. And what better way to do that than to come up with an argument they couldn’t ignore: drinking too much gets in the way of good sex. The campaign was simple and started as a callout to Brazilian nightclubs: If you drink right, you f*** right.
We made a movement out of the campaign and spread the message across the country. “Drink Right, F*** Right” became the most talked about campaign in SKOL Beats’ history.
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Role:
Head of Art / Creative Director
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Creative Team:
Lucas Saicali, Lucas Succi, Ana Blanes, Mateus Sanches, Ana Clé
Illustration: Lucas Succi
Animation: LeCube
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Recognition:
Cannes Lions:
2 Shortlists (Film, Design)
LIA (London Awards):
Bronze (Film)
El Ojo de Iberoamerica:
Silver / 2 Bronze
CCSP (São Paulo Creative Club):
3 Gold / 4 Silver / Bronze Stars
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2018
For the 2018 World Cup, we celebrated a new generation while throwing back to an iconic spot.
The “Brasileiragem” campaign features athletes from Brazil’s national team, including Neymar, Philippe Coutinho, Willian, Marquinhos and Thiago Silva, as well as the rising stars of the next generation, and amateur players playing out on the streets and on dirt fields. Ronaldo also appears in the film, reenacting a scene from the legendary Nike “Airport” commercial aired in 1998. The film depicts Brazilian football as a balance between talent, joy and commitment.
The term “Brasileiragem” (meaning “the Brazilian way of playing”) was coined to define this style.
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Role:
Art Director / Creative Director
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Creative Team:
Alex Adati, Raphael Taira
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Direction:
Ian Ruschel
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Recognition:
YouTube Ads Leaderboard - World Cup 2018
Profissionais do Ano 2019/Rede Globo: Sudeste Capitais
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2018
Visual Identity for Puma, a collab with estud.io. Brazilian football team Palmeiras launched its special jersey inspired by the victory of three different championships in the same year — a rare event aka triple crown. Plant developed the whole visual identity and spread it through Pompeia neighbourhood, the Palmeiras community hood.
37 acts, 37 different artworks.
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Role:
Designer / Creative Director PLANT
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Illustrations:
Black Madre
Graphic Producer:
Jomar Farias
Motion:
Everton Guilherme
Creative Team Estud.io:
Gabriel Grossi, João Barabás
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2021
Phillipe Coutinho doesn’t like to talk about himself. He believes that his game speaks for him. So we’ve created a logo and a brand identity that uses his game to speak for himself.
The letters “P” and “C” became quotation marks, which has been applied over his plays. We have also created a deconstructed typography that cannot be read. After all, for Coutinho, the words don’t matter.
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Role:
Designer / Creative Director
--
Creative Team:
Alex Adati, Raphael Taira, Thiago Andrade
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Motion Graphics:
Christian Balzano
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Recognition:
One Show Design: Merit
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2018
How to define the Brazilian style of playing football? It's hard to put it into words. So, we created a new one.
A kind of a slang. A word that only Brazilians can feel the swagger that comes with it.
Introducing: Brasileiragem.
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Role:
Head of Art / Creative Director
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Creative Team:
Rodrigo Visconti, Eduardo Tallia
Caio Mattoso, Rodrigo Mendes
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Photography:
Gabriel Bianchini
Direction:
Urso Morto, Daniel Levenhagem
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Recognition:
One Show Design: Merit
Profissionais do Ano 2017/Rede Globo: Sudeste Capitais
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2017
Food deserves to be celebrated, and no one does it better than Americans.
The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day, the list goes on for 365 days of the year. Every food is a potential stain and since cotton is the easiest fabric to clean, we created Unstain Your Style. A campaign to celebrate fashion and food, stain and worry-free.
For each day of the year, we created an image celebrating fashion and the food of that day. Using daily social media posts, a high-end calendar, postcards and posters, we pushed an iconic American brand into the everyday conversation.
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Role:
Head of Art / Designer
--
Creative Team:
Hedvig Kushner, Tino Barreiro
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Photography: Jimmy Marble
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Recognition:
One Show Design: 2 Merits
Cannes Lions: 2 Shortlists
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2016
When it came time to create a campaign to remind people that Lacta 5Star bars are an explosion of flavor, things got a little dark. Dark, and chocolatey, and crunchy.
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Role: Head of Art
--
Creative Team:
Rafael Melo, Felipe Paiva, Jose Ferraz
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Animation:
Vetor Zero
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Cannes Lions
Gold Lion - Film Craft
One Show:
Silver Pencil - Craft/Animation
This is not advertising. But it was brought to live because of advertising. Produced by Wieden+Kennedy SP and Angustia Photo, Captivity makes us think about the real and the subjective prisons that we create for us and for others. It was created and filmed in late 2019, but, ironically, it was finished during covid-19 quarentine times - the most literal captivity that humans from this century had to face.
Instagram: @ca.ti.vei.ro
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Direction: Fabricio Brambatti (Urso Morto)
Photography: Urso Morto / Gabriel Bianchini
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Role: Concept/Designer
2020
Clube de Criação is the most important creative club in Brazil and is historically represented by its symbol: a star.
In 2020 Clube decided to diversify their activities and got bigger, promoting talks, portfolios reviews, internship programs, debates about gender and racial equality and so on.
So in order to communicate this new era and to show how Clube is embracing the change, we created a completely new visual identity reinterpreting the star to make it more modern and versatile.
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Role:
Head of Art / Creative Director
--
Art Directors/Designers:
Pedro Gabbay
Guilherme Garofalo
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Motion Graphics:
Christian Balzano
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2020
Visual Identity / Ron Mueck Exhibition
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Role:
Art Director / Designer
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Recognition:
Cannes Lions: Bronze Lion
London Awards: Silver
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2015
WHO SHOT WHO?
A brand identity developed for a NYC production company called Who Shot Who?. It is a non-official collab between New York, Berlin, Porto and São Paulo for a non-official production company.
The brand identity has on it’s core the boldness and sonority that “Who Shot Who?” carries with it. In this sense, we used the name’s repetition in order to reinforce it’s strength and applied it to a deconstructed grid of film end credits. To incorporate the deserved craft to the material, everything was projected and photographed.
Instagram: @_who_shot_who_
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Role:
Designer / Design Lead (Berlin)
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Photography: Sven Schrader (Berlin)
Motion Design: Marcello Costa (Porto)
Stamps: Pedro Gabbay (São Paulo)
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2020
To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever.
For real. It even got into the Guinness World Records as the longest ad ever made.
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Role:
Head of Art / Creative Director
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Creative Team:
Rafael Melo, Felipe Paiva, Jose Ferraz
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Direction:
Fernando Nogari
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Recognition:
Cannes Lions
Gold / Silver / Bronze Lions
D&AD
2 Wood Pencils
One Show
3 Silver Pencils / Bronze Pencil
Clio Awards
2 Gold
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2019
Lute até ser eterno
To launch the new Corinthians collection in honour of Ayrton Senna, we took athletes and models to his home: Interlagos.
We were inspired by Senna's dedication to create every detail of the visual identity: the Lotus car, the 41 titles, and the shapes of the tracks where he made history.
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Role:
Head of Art / Creative Director
--
Creative Team:
Leone Damiao, Adriano Sato
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Photography:
Nixon Freire
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2018
A newspaper with photos and articles that portray the unwavering faith of Corinthians fans.
The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster.
During three months, photographers Fabrício Brambatti, Gabriel Bianchini and Tommaso Protti of the agency Angústia.Photo captured the devotion of both anonymous and celebrity fans, as well as of the players themselves.
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Role:
Head of Art / Art Director
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Photography: Angustia.Photo
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2017
Pinacoteca Museum - Tourists
In order to take advantage of foreign visitors coming from all around the globe to the World Cup, the Pinacoteca Museum promoted its collection through posters in the São Paulo subway stations.
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Role:
Art Director / Designer
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Recognition:
D&AD: Yellow Pencil (Graphic Design)
One Show Design: Merit
London Awards: Gold
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2014
WCFF "Dream" (feat. Natalie Bergman, Ryan Merchant, Keenan O’Meara & Tal Altman)
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Role:
Head of Art / Creative Director
--
Creative Team:
Lucas Casão, Guilherme Racz
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Animation:
Zombie Studio
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Recognition:
Cannes Lions
Gold / Silver
D&AD
Graphite / 2 Wood Pencils
One Show
2 Gold / 2 Silver / 3 Merits
Clio Awards
Silver
London Awards
Gold
Ciclope Film Festival
2 Gold
Vimeo Staff Pick 2017
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2016
brief
Skol beer, market leader in Brazil and a pioneer in the launch of new packaging, was off to a late start when it decided to launch its aluminum bottle, since most of its premium competitors were already selling beer in Brazil with that packaging.
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Role:
Art Director / Designer
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Recognition:
Bid_14 (Bienal Iberoamericana de Diseño):
Product Design
Cannes Lions: Shortlist
One Show: Silver / 2 Merits
Clio Awards: Silver
El Ojo de Iberoamerica: Gold
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2013
Miami Ad School
Click to Start. Digital Photography for Advertising.
Camera / Image Treatment / Studio Photography
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Role:
Art Director / Designer
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Recognition:
One Show
Merit (Art Direction)
Merit (Poster Campaign)
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2016
After 12 years, Pinacoteca do Estado de São Paulo, one of the most important museums in Latin America, decided to change the exhibition of its permanent collection.
The second floor of its building had to be closed for one
year for the renovations. To avoid visitors from distancing themselves and to feed the curiosity of those who walked by the museum, Pinacoteca asked the agency for a campaign But what we delivered was an artistic movement: Curiosism.
During one year, everything that a regular exhibition would have was created, such as installations, photo essays, posters, a book about the movement, gifts to be sold at the museum shop, etc.,
always revolving around the Curiosity theme.
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Role:
Art Director / Designer
-
Direction: Jones+Tino
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Recognition:
Cannes Lions: Silver Lion
D&AD: Wood Pencil
One Show: 2 Bronze / Merit
Clio Awards: Silver / Bronze
Fiap: Grand Prix / 3 Gold
El Ojo de Iberoamerica: Grand Prix / 4 Gold / 2 Silver / Bronze
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2011
HV (Herovillain) is Kobe Bryant’s belief that people can channel the villain that lives inside them to become heroes.
The visual identity explores dark, dramatic background scenes. Handmade type was created for each of the dark feelings, and the virtues they can become.
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Retirement Letter
On November 29, 2015, after 20 seasons, Kobe Bryant decided to announce his retirement from basketball.
That day, Lakers fans who went to see their team play at Staples Center found an envelope on each seat.
In that envelope was a goodbye letter from Kobe.
Those 30,000 fans were the first ones to find out this would be his last season.
Before the game ended, the letter was all over the news. Several media outlets, big and small, talked about it. A few hours after, people were selling the letters on e-bay for up to $1,000 each.
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Role:
Head of Art / Art Director
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Recognition:
Clio Sports
Silver - Design (Corporate Identity)
Bronze - Design (Posters)
Bronze - Direct
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2015
The Mexican National Football Team has been eliminated from the last five World Cups in the quarter-final. There, this coincidence is called “Curse of the fifth match”. So during the FIFA World Cup Russia 2018, we asked the players what is the key to put an end to this curse. The answers became a visual identity.
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Role:
Head of Art / Creative Director
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Creative Team:
Alex Adati, Pedro Gabbay, Raphael Taira
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Illustration:
Raul Urias
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2018
Visual Identity
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Role:
Art Director / Designer
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Recognition:
One Show: Merit
One Show Design: Merit
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2013
Translating art with letters. Pinacoteca's art Library.
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Role:
Art Director / Designer
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Recognition:
D&AD
Wood Pencil (Art Direction)
Clio Awards
Silver (Art Direction)
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2010
Posters made to celebrate some of Leica’s most classic cameras.
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Role:
Art Director / Designer
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Recognition:
One Show Design: Gold Pencil
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2011
